The plan is in place, everyone is on board, and you’re excited to roll out for the next buesiness phase. It’s time to get the word out and start attracting clients and prospects. You will need to get involved in some marketing activities to communicate the educational benefits of attending your school. Here are some activities to get started:
1. Word of Mouth
Make no mistake, word of mouth is going to be the most effective way of letting the community know of your school and the awesome new programs on your offerings. Take advantage of the community directly connected to the school: staff, students, and parents. Announcing information to students may get them excited for next year, but the real network advantage will be through their parents.
Use your school parent mailing list or during their PTA meetings to announce the details of the new programs with links to more information on your website or on fliers. And don’t be shy when asking for referrals! Ask them to share this information with their friends and family right away!
2. School Website
Everything is moving to the online space. Most parents will research every school online before they consider sending their child to it – especially for a private school. Consider getting your website updated with a better visual appeal, and include all of the new information that parents would want to know.
Having a clean, modern, and easy to navigate website can be the deciding factor for parents when choosing a school! Your school website should communicate the educational benefits of attending your school. Use your newly organized curriculum documentation to state what programs the school offers, the material that is covered, and how your unique approach preps students for the next stages of their learning and life.
3. Social Media
If you’re not doing this already, you’re behind the times. Get a school Twitter account, and start tweeting exciting events, student accomplishments, announcements, and anything else to build the brand of your school. Social media encourages students and staff to get involved and share their excitement for school.
It also spreads the word of the great things that are happening throughout the school year. It may not be to use all the platforms, but leverage on the social media platform most viable to you, it can be Facebook or even YouTube to tell your school stories.
4. Enter Notable Competitions
Get noticed in the local news by entering competitions related to the notable programs at your school. Whether it’s a robotics competition, a math league, sports game, or otherwise, having students compete always makes for a good article in the local news.
This is a great way for getting your school’s name into a lot of houses and in front of a lot of parents. Keep in mind that this is a long-term strategy since you will need to have the programs in place first.
Starting any new initiative takes some work!. But as more and more students begin taking the classes, they will spread the word through their own family and friend networks making your job that much easier. Building the brand of your school takes a lot of time and effort, but it is an effective approach to increase enrollment and garner public recognition.